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Let's be clear - the I&M Talk
Day-to-day communications, creative work and strategic presentations, propositions and message frameworks are only as effective as the language they are expressed in. We believe there are four principles behind good business and creative writing.
Our 45-minute talk uses four stories to explain those principles. It is fast-moving and entertaining. Our four principles help Agency people to write for impact. They also allow them to brief, guide and edit other writers with more confidence, and to better effect. The talk is free. Its impact is invaluable.